Event details

Your website isn’t just a digital brochure. It’s your campaign’s most powerful engine for driving action. In this session, you’ll learn how to transform your website into a hub that moves supporters up the ladder of engagement with the help of NationBuilder and ActionButton.

Hosts Taylor and Ryan will show you how to design pathways that guide supporters from simple actions like polls or petitions to more meaningful commitments like volunteering, fundraising, or contacting lawmakers. By the end, you’ll know how to maximize your website’s potential as an organizing and fundraising powerhouse.

What's on the agenda

• Build your digital front porch - Learn how to use your website as your organization's home base with modular, template-based systems that customize experiences for different supporter types like first-timers, donors, and volunteers
• Master the ladder of engagement - Understand how to move people from curious to committed using ActionButton's polls, quizzes, and petitions as low-barrier entry points that feed into long-term organizing strategies
• Create pathways to policy influence - Discover mid-tier engagement tools like "Contact Your Lawmaker" and "Custom Email Target" features that give supporters direct ways to influence public policy with real-time targeting
• Bridge digital to in-person engagement - Use event management tools, petition pages, and RSVPs to capture more data and sync with your people database for meaningful follow-up actions
• Close the loop with integrated fundraising - Connect online donations, donor tiers, and recurring contributions seamlessly with your engagement strategy through NationBuilder's "1-stop shop" model that links communications, data, actions, and donations

Resources

• Turn website visitors into advocates with smart page design and ActionButton
• Connect with Ryan at Van City Studios
• Learn more about ActionButton 
• Learn more about ActionButton & NationBuilder together
• Learn more about NationBuilder's website builder