Every session, online or in person, is built to move your work forward. Learn organizing fundamentals, explore NationBuilder’s tools, and gain real-world strategies you can put into practice right away.
The art of the ask: Crafting high-impact communications
Write emails and texts that convert with proven storytelling tactics.
Strong emails and texts can mean the difference between inspiring action and being ignored. In this session, you’ll learn how to craft messages that move people to act, using proven tactics that boost conversions. Whether you’re new to digital outreach or looking to refine your approach, this webinar will equip you with the tools you need to create high-performing campaigns.
Join Jesus and Erika, who will walk you through strategies to ensure your emails avoid spam filters, your texts motivate supporters, and your outreach ladders seamlessly into long-term engagement. You’ll leave with practical tips that can be applied immediately to build stronger supporter relationships.
What's on the agenda
Master email marketing fundamentals - Learn essential do's and don'ts for effective email campaigns, including minimal design principles, custom domain setup, and avoiding content that triggers spam filters
Optimize email content strategy - Get practical tips for crafting compelling messages, including tone and emotional impact, formatting best practices, and a guide to getting started
Leverage text messaging for growth - Discover untapped opportunities in SMS communications for event reminders and supporter engagement, with strategies for proper opt-in data collection
Choose the right communication channels - Understand where email and texting fit in your engagement ladder and learn data-driven strategies to own your supporter relationships rather than relying on social media platforms
Strong emails and texts can mean the difference between inspiring action and being ignored. In this session, you’ll learn how to craft messages that move people to act, using proven tactics that boost conversions. Whether you’re new to digital outreach or looking to refine your approach, this webinar will equip you with the tools you need to create high-performing campaigns.
Join Jesus and Erika, who will walk you through strategies to ensure your emails avoid spam filters, your texts motivate supporters, and your outreach ladders seamlessly into long-term engagement. You’ll leave with practical tips that can be applied immediately to build stronger supporter relationships.
Jesus Ortiz
Customer Support ManagerNationBuilder
Erika Avellaneda Celis
Lifecycle Marketing ManagerNationBuilder
What's on the agenda
Master email marketing fundamentals - Learn essential do's and don'ts for effective email campaigns, including minimal design principles, custom domain setup, and avoiding content that triggers spam filters
Optimize email content strategy - Get practical tips for crafting compelling messages, including tone and emotional impact, formatting best practices, and a guide to getting started
Leverage text messaging for growth - Discover untapped opportunities in SMS communications for event reminders and supporter engagement, with strategies for proper opt-in data collection
Choose the right communication channels - Understand where email and texting fit in your engagement ladder and learn data-driven strategies to own your supporter relationships rather than relying on social media platforms
